How to Make Money with Amazon and Bing

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There aren’t many methods out there that you can setup and know they have a high chance of working, and this will take a little work, but once setup you can enjoy long term profitable campaigns that take very little maintenance.

During the holiday season when everyone is buying gifts online, you’ll see your profits explode to the point you can sometimes make as much in 3 weeks during December as you do all year.

The Profit Jacker method is absolutely proven to work and has been used by savvy affiliates since the beginning of PPC advertising.

By using this method combined with the power and trust of Amazon, there are pretty much no limits to how well you can do.

Why do this with Amazon?

I came up with the concept a few years back when Amazon changed their rules that you could no longer direct link to their products with PPC campaigns.

If you have your own landing page, you’re fine but you can’t direct link to a product on Amazon and get a commission if someone buys something.

Usually the reason people make landing pages when doing affiliate marketing is that they can usually get higher conversions than if they send traffic directly to whatever offer they are promoting.

Even if you’re just taking the merchants landing page and changing a couple things on it, for some reason, you’ll usually get better conversions with a lander than you will without one.

However this isn’t the reason to do this with Amazon.

Everybody and their mother in law knows Amazon, buys things there and completely trusts Amazon to send their stuff fast, packaged well etc… They also most of the time, have the best price for whatever it is you’re looking to buy. Not always but most of the time.

The only reason you have to build a landing page when sending traffic to Amazon is that they require you to have one if you’re doing PPC. So the game with Amazon is send them to and high click through landing page then to the Amazon website and chances are they’ll buy something.


The requirement then if you want to make a profit doing this is that the landing page has to have a high click through rate. In other words you need most of the people who land on your page to click through and go over to Amazon.

Once there Amazon does the rest, and the customer will usually buy something especially since they were searching for it first.

This strategy works so well because the keywords that you use exactly match the landing page and also tell the visitor that here are all the products related to that search.

It all matches up and when you can do that, it’s pretty easy to make a profit.

Overview of Slam Dunk Profit Jacker Amazon Edition

It’s been proven over and over again that the most profitable keywords you can possibly bid on are actual product names, website names/urls.

This is so much the case that a lot of companies have rules in place that forbid affiliates from bidding on their brand name.

Back when PPC was new, when Adwords etc… were first getting started, I can tell you from first-hand experience that bidding on brand names can make you an absolute ton of cash. Like 6 figures or more.

If you were ever looking for the “magic bullet” or “hidden secret” this is it. Brand names.

When someone is searching a brand name, they are usually looking to either buy it, are looking to see what others say about it before buying it or are looking for some sort of support link because they already own it.

Common sense will tell you that people looking to buy are the most common searches vs. people looking for some sort of support link. I’ll show you later but by adding negative keywords to your campaigns you can eliminate these for the most part so that only people who are in the “buying cycle” are the ones clicking on your ads.

When you combine bidding on brand names with Amazon, you have a winner. Amazon has so many products it’s not even comprehensible. Pretty much anything you can think of is sold there. Baby wipes, hinges, bolts, toys, clothes, cameras…everything is there, everything.

So, the first part of the Profit Jacker Amazon system is brand names.

You will ONLY bid on brand names and model numbers and use exact and phrase match keywords. DO NOT bid on anything else.


The way to scale this up is to simply go after more products and there is an unlimited number of them to go after.

The second part of the puzzle is to have a high click through landing page. I’ll show you how to set it up so that it works with Amazon.

In a nutshell, you simply take what Amazon does on their product pages except it’s much more obvious.

If you look for a product on Amazon there are always “customers who bought this, also bought these…” kind of images and links on the page.

On your landing page, you’ll have the product that the person is searching for in the upper left corner. People read left to right so this is the first thing they’ll see and usually click on.

However to make the page most relevant for them, and my testing has shown that doing this gets me anywhere from 75% to 85% of visitors who hit my landing pages click through and go to Amazon.

You will also have 5 other related products that you simply pull from the product page that Amazon has. It will look something like this:

[insert example image]

By doing this, your page is essentially one gigantic link which goes to Amazon and it’s ultra-relevant to what the person is searching for.

The third leg of this system is simply doing lots and lots and lots of campaigns. Since you are ONLY bidding on brand names and model numbers, which are essentially the same thing, the only way to scale is to simply do lots of them.

By using an html template you can make the campaigns fast and simply add them to your PPC campaigns.

Once you get going, and I’ve done this, since they are all very simple landing pages and you’re using a template, getting an outsourcer to make them for you is very easy.

There are plugins out there that will pull Amazon products and automatically build the pages for you in WordPress but none of them let you build the pages out like the way I’ll show you. Since click through rate from your landing page to Amazon is critical, I don’t suggest using these even though they are way faster to setup.

Since you’re paying for traffic, having the highest click rate is one of the biggest factors there is with landing pages. The people who don’t click through are just wasted money.


Amazon commission schedule strategy

The above comes from the Amazon Associates section. As you can see the more you sell the more you make on each item. There are some restrictions such as computers and others which you should verify all for yourself but other than that, the more you sell the more you make.

Now do you see anywhere above where it says the “more of the expensive items you sell the more you make”? NO

It does not have anything like that. Selling 3000 high end camera lenses will put you in the same category as selling 3000 bars of soap.

Selling low cost items that are only $10 to $20 are easy conversions. You won’t make anything on them but what they do is raise you up the commission ladder.

Best-selling books can be great for this. Since they are best sellers they can get a lot of searches and conversions. Here a search using the New York Times bestseller list to pick one; James Patterson’s Cross the Line

Almost 400 searches a month on Bing for one book.


Just use common sense when making these. You want to pick stuff that’s low cost but also would get a decent number of searches. Dial bath soap even though it would convert easy, is not something anyone is going to search for.

You can use your landing page though to pitch lower priced products like that as long as it’s related to the one they searched for.

Like let’s say you have a landing page for Kiel’s shampoo which is a popular, fairly high priced brand. They have shops in shopping malls and things like that.

That would be a good example of something someone would search for in that category as they might be trying to see if there is a cheaper price or more convenient place to get it online.

You can then have “related” products that they also might be interested in that aren’t pricy but are there to drive you up the commission ladder.

Like face cream or something of a popular brand to get the people who might think “oh yeah, I’m almost out of that…Click..sale.

Books, new release DVD’s, Video games, that kind of stuff is great.

The strategy is to balance the products you make money on like Cameras, shoes etc… that cost over $100 and the low priced stuff to move you up the commission schedule.

The goal is to sell lots of stuff each month and make your money on the stuff that sells for $100+…or from those who load up their shopping carts.

If you sell something for $100 and the commission is 7%, that’s $7 instead of $4 or $5 if you only went for the higher priced things.

Building a list off your traffic.


I personally have not done this, but I have seen people who do and if this is something you’re interested in, by all means add it in. The only issue with this is that you need to build your list up to a fairly large size, like 5000 or so before you’ll begin to even see any results.

Again, I don’t do this and am just passing it on but the idea is that since you have people on your site anyway and you’re paying for it, if you can capture their email address to opt-in for a daily deals email alert, you could do well.

There are a number of companies that do this but the trick is you have to build your list up pretty big before you see any returns.

Only a fraction of the people you mail out to will end up buying something on any given day so keep that in mind.

You simply hand pick a couple of really good deals that Amazon has that day and mail it out to your list.

Campaign Build Walkthrough

Now that you know the overall basic theory, it’s time to actually build a campaign from scratch.

Once you have this down, it actually goes very quickly. You can get one done in 15 to 20 minutes once you have it down.

Step 1: Pick a product

Step 2: Build a landing page and add your Amazon links

Step 3: Keywords

Step 4: Add to Bing ads

Step 5: (Once a month) Delete any that did not make money, lower bids on those that broke even or are close to that, raise bids on those that are making a nice profit margin

Step 1: Pick a Product

Since the game plan for Profit Jacking Amazon is to have lots and lots of campaigns, this part is relatively easy.

Having only a couple campaigns probably isn’t going to make life changing income for you. Having a bunch of them, could be a different story.

So the easiest way to do this is to simply choose some categories and then check a few of the top products against the keyword tool to make sure they are getting search engine traffic.


I know cameras are a big thing so we’ll start there.

1st on the list is a Canon Rebel T6

I know most people who put together these guides say to use the Google keyword planner but since this is about Bing, I like using theirs.

This is a great example, I’ll show you why.


The product brand name is the Canon Rebel T6 which gets 660 monthly avg searches. This should be enough to get some traffic and make sales.

Someone without experience doing the Profit Jacker system, would look at this and think…Canon Rebel gets 9700 searches and Canon gets over 100K. I can get way more traffic with those and they’re close enough, plus the Canon T6 is their most popular camera etc…

Wrong, it DOES NOT WORK. I know, I’ve tried.

All you’ll do is lose money.

ONLY bid on the exact brand product name and/or model number and ONLY use phrase and exact match.

Just take the top 10 to 20 in each category you find like this and make campaigns for them. It’s all about number of campaigns.

Step 2: Build a Landing Page

There are a couple options when building your landing page.

1.        You can build it yourself if you have dreamweaver or the free editor Komposer.


  1. You can get someone on fiverr to build a template for you that all you have to do is swap out images and links using a text editor like notepad.
  1. You can get someone on fiverr or elance to build you a simple wordpress theme that allows you to make pages like I’ll show you.

I personally just use a super basic one that I built in Dreamweaver. It doesn’t even use CSS except for what Dreamweaver added. It’s just built using simple tables.

This page is about as simple as you can get. It has the main product and 5 related products and almost everything on the page links to Amazon.

This design gets me 75% to 85% of the people that land on it to click over to Amazon. By being very simple and quite honestly ugly, visitors see that “this isn’t the page I’m looking for but the links are…”

Being ugly it gets them to want to “get off the page as quickly as possible” but instead of hitting the back button, they click the links as it saves them having to go back to the search engine and look for something else.

So don’t get all wrapped up in making your site look nice. That isn’t what you’re after.

Your main mission is to set the Amazon cookie and get someone over to Amazon so if they buy something, you get paid.

If you want to save some time and just use mine, you can pick it up here. >Click Here for OTO<

It’s nothing fancy whatsoever, it’s just made from a 2 column 3 row table with the stuff inserted.

I don’t care, it works. That’s all I care about. It’s pretty hard to get much higher than 85% so it’s not even worth bothering with in my opinion.

Below is a screenshot of the exact landing page layout I use.


The product in the upper left hand corner, next the description of it that I just pull from the Amazon website and then the related products that again I just take from the Amazon website.

The images I get by doing a Google image search for the product and setting the size to 300 X 300. You can access the size setting by clicking on Tools > Image size



To make adding the affiliate links as fast as possible I use this format:

http://www.amazon.com/dp/ASIN_GOES_HERE/?tag=AFF_ID_HERE

You get the ASIN which is the Amazon product ID number under Product Information

So you’d fill this one out like this:

http://www.amazon.com/dp/B008MWBY6W/?tag=californiawei-20

Clicking on the link takes you to the product page with the affiliate cookie set. (look at the address bar in the image below and you’ll see the affiliate ID.


And that’s all there is to it as far as making an ultra-high click through landing page. Again if you want to just use the same one I do, you can pick it up here. >Click Here<

If not you can get one made on fiverr for probably about the same price if you’d rather have your own design.

Step 3. Keywords

This is the easiest part of this process.

A stated earlier the ONLY keywords you should bid on are the product name and/or model number.


Here’s some examples.

The full product name from Amazon:

Samsung UN49KS8000 49-Inch 4K Ultra HD Smart LED TV gives us these keywords

Samsung UN49KS8000

UN49KS8000

Samsung 49-Inch 4K Ultra HD

Samsung 49-Inch 4K Ultra HD Smart LED TV

Samsung UN49KS8000 49-Inch 4K Ultra HD Smart LED TV

Anything else is just not focused enough. You ONLY want someone who is searching for this EXACT product. Not one similar, the exact one.

Then take these keywords and using (very old school but still works well) Mikes Marketing Tools Adwords Wrapper

Take the ones in the “phrase and exact match” box and copy them into a text file for later use.



“Samsung 49-Inch 4K Ultra HD”

[Samsung 49-Inch 4K Ultra HD]

“Samsung 49-Inch 4K Ultra HD Smart LED TV”

[Samsung 49-Inch 4K Ultra HD Smart LED TV]

“Samsung UN49KS8000”

[Samsung UN49KS8000]

“Samsung UN49KS8000 49-Inch 4K Ultra HD Smart LED TV” [Samsung UN49KS8000 49-Inch 4K Ultra HD Smart LED TV] “UN49KS8000”

[UN49KS8000]

This is uber simple don’t make it any more complicated than it is.

Some people feel that it has to be more complicated or that “if I add this touch to it, it’ll make it even better”

It won’t, just stick to the plan as it works.

Step 4. Add to Bing Ads

Bing Ads are pretty simple and easy to setup but there are a few places where they pre-check things for you that you need to uncheck.

  1. Make a campaign
  1. Click create campaign
  1. Goal: clicks to my website
  1. Enter campaign name
  1. Set campaign budget (start at $25 per day till you see how it all works and know that your stuff converts at Amazon
  1. Location: default is Canada & the US. No matter where you are, Amazon’s sites are different for each country. You need to choose specific locations and select the country that your Amazon account is in. You can scale this up by doing multiple countries by the way. You just need to apply to each country’s Amazon site.
  1. Who? People targeted in your locations
  1. Save and go to next step


  1. Your website. Enter your website url
  1. Ad group name: name it for the product like Canon T6
  1. Enter keywords: take the list you got from Mikes Marketing Tools and enter it here.
  1. Save and go to next step
  1. Create ad (make sure to enter the product name multiple times as it will show up in Bold text in ad and draw visitors eyes to it.
  1. Enter the landing page url
  1. Title: product name and if space, big promise example: Canon T6 Ultra Low Price
  1. Title 2: product name and benefit. Example: Canon T6 Free Shipping
  1. Ad text: product name, big promise and benefits. Example: Canon T6 at Low Online Price. Includes Free Shipping and Easy Returns
  1. Save
  1. Advance campaign settings
  1. Under Campaign settings > #4 budgets and bids > advanced campaign settings click Ad distribution
  1. Search network > Bing, AOL and Yahoo search only (very important as you want to ONLY show up in these search engines, not some spammy crap place that will burn your money up.
  1. Uncheck content network
  1. Save


To add another product, make a new ad group and name it the same as the product.

Example:

Adgroups

Canon T6

Canon 50D

Canon 70D

That’s it. Once you get the hang of it, it’ll go very fast.

Again this is all about number of products that you promote. You won’t make a ton on any one product but they add up if you do a lot.

Step 5: (Once a month) Delete any that did not make money, lower bids on those that broke even or are close to that, raise bids on those that are making a nice profit margin

Amazon does not have any sort of tracking sub-id system that will allow you to monitor keywords. The only thing they have are that you can request additional tracking id’s.

It’s really not necessary though. Since you are only targeting the actual brand/product/model number with your keywords, you simply have to match them up at the end of the month and compare what you spent with what you made on that particular product.

If you spent $25.67 on ads for a Canon T6 and sold 3 of them, you ‘d end up with a commission of around $54. In that case just leave that ad group alone.

You’ll find some will just break even, some will lose a little and others will make most of your money.

In the case of the break evens or just losing a little. Since they add up and move you up the commission ladder, even though you may not make anything on that one product you can end up making a lot more on the ones that are profitable.

Again, it’s just dead simple. Compare what you spend on each ad group about once a month with what you brought in and adjust from there.

Some categories that have always done well for me.

Electronics, especially cameras and lenses. You only make 4% but the volume more than makes up for it. Point and shoots used to be good but everyone mostly uses their cell phone now. DSLR cameras and lenses though are proven money makers.


There are TONS of lenses too. Some are up to $2000 and yes people do buy them more than you’d think.

You’ll also find some things don’t seem to sell like vacuums. It’s probably because very few people do a search for something like Hoover WindTunnel UH72630PC when thinking of buying a vacuum.

Just use common sense. “Would someone do a search for this if they were looking to buy it”

If yes, then you probably have a winner.

Things to stay away from.

Don’t bid on Amazon products like Kindle, Kindle Fire or Alexa.

When Kindle’s first came out, I ran ads for them and it was crazy; I made something like $1000 a day. It only lasted about 3 days though as I got an email saying you aren’t allowed to do that.

That was a few years ago, now they are more strict and you might not get an email, just a “you’re kicked out of the program” email.

If they send out an agreement update. Make sure you read it to see if anything has changed that you need to be aware of.

Don’t copy and paste reviews on your pages either. It’s a big no no and can get you kicked out.

That’s about it.

This is a super-simple but very effective way to make money with the Amazon affiliate program.

Bing doesn’t get near the volume that Google does but you can still do enough to make some decent cash. The best part is that once you set it up, there is very little maintenance except checking in at the end of each month and comparing what you spent on each product to what you made.

Even with a few hundred ads running, it goes pretty quickly.

The only other thing you need to be aware of is that it takes 60 days to get paid. So budget accordingly